This is another handy chart form McKinsey. It is very easy to feel like all you can do is cut costs right now, but the truth is, this is a great time to go after new customers if you have some resources.
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Growth in Hard Times – All the money is in play
July 16th, 2009 · No Comments · B2B, Consumer Products, Entrepreneurial Culture
Tags: business plan·great time·handy chart·hard money·mckinsey·McKinsey & Company·new markets·product planning·strategy·truth
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