This is another handy chart form McKinsey. It is very easy to feel like all you can do is cut costs right now, but the truth is, this is a great time to go after new customers if you have some resources.
Entries Tagged as 'B2B'
Growth in Hard Times – All the money is in play
July 16th, 2009 · No Comments · B2B, Consumer Products, Entrepreneurial Culture
Tags: business plan·great time·handy chart·hard money·mckinsey·McKinsey & Company·new markets·product planning·strategy·truth
Redesigning Product
June 9th, 2009 · No Comments · B2B, Business Models, Consumer Products, Entrepreneurial Culture, Opinion
If things are still slow for you, it’s probably a good time to rethink how you define product.
I spend a lot of time with clients outlining the space between how they define their products and how their customers define their products. Sometimes this has to do with real or perceived benefits. Sometimes this has to [...]
Tags: bridge the gap·funders·initial purchase·integration service·lease deal·leasing company·performance criteria·product design·product experience·product offering·work flow
Mistakes and how to fix them
July 6th, 2008 · No Comments · B2B, Entrepreneurial Culture, Vox Mobile
My client, Vox Mobile, is growing but for CEO, Kris Snyder, there are always new things to learn.
There are a number of good snippets in this Plain Dealer series. I like this format..so much that I’m working on a book that uses a version of it. There are a lot of materials about what [...]
Tags: blind spots·leadership team·lumps·nice problem·plain dealer·road blocks·snippets·start ups·ups·vox
CRN
June 18th, 2007 · No Comments · B2B, Business Models, Publication, Resources for New Business
Someone recentlt asked us what publications we find valuable, so we’re publishing the list.
We have worked with a number of Value Added Resellers (VARs) in the B2B space. For this business model, we find CRN to be an invaluable resource. They publish versions specifically for VARs, Governtment contractors, etc.
A recent issue included [...]
Tags: b2b space·business metrics·business model·invaluable resource·value added resellers
New Products (Like the iPhone): Announce Early or Go for the Surprise Rollout?
June 14th, 2007 · No Comments · B2B, Consumer Products, Free Resources, Resources for New Business
I love when I find a resource that distills a common strategic question down to a few simple calculations. This article on doesn’t quite get to the paint-by-numbers status, but it does lay out a clear set of topics to consider when thinking about your product launch.
Vaporware or surprise attack?
So often your [...]
Tags: confidence·fortunes·iphone·love·paint by numbers·product launch·surprise attack·thigs·vaporware