My father always told me that every job is a sales job. That’s at least a little bit true, but in my experience, most entrepreneurs are a little disconnected from their inner
Harvard Business Review offered a special issue on Sales in 2006 (Vol 84, Issue 7/8) that included a number of articles that offers a [...]
Entries Tagged as 'Publication'
Sales Training for Entrepreneurs
September 15th, 2009 · No Comments · Entrepreneurial Culture, Publication
Tags: closure rate·Clotaire Rapaille·coping skills·Entrepreneur·g clotaire rapaille·Harvard Business Review·huge market·initial offerings·LinkedIn·Marketing and Advertising·negative image·Sales·sales job·sales person·Salesmanship·zebras
COLLOQUY – Customer Loyalty, Rewards, and Retention
June 22nd, 2007 · No Comments · Consumer Products, Publication, Resources for New Business
Sometimes you are involved with a product so engaging to so many people that customers find you and become dedicated to you on their own. From my experience, this requires a magic mixture of product design brand identity that satisfies all aspects of the customers’ pleasure centers (solves a problem well, I identify with [...]
Tags: brand identity·colloquy·customer loyalty rewards·customer retention·haviland·luxury hotels·magic mixture·pleasure centers·purchase decision·toothpaste
Direct Magazine
June 19th, 2007 · No Comments · Publication, Resources for New Business
We spend a lot of time learning new technologies and then the application of those technologies followed by the business model and then the business process and then the Six Sigma best-practice high-performance kata of the whole thing. Too often in direct marketing you don’t have time to institutionalize a process before the context of [...]
Tags: business model·business process·direct marketing·high performance·insights·job·kata·penton publication·six sigma
CRN
June 18th, 2007 · No Comments · B2B, Business Models, Publication, Resources for New Business
Someone recentlt asked us what publications we find valuable, so we’re publishing the list.
We have worked with a number of Value Added Resellers (VARs) in the B2B space. For this business model, we find CRN to be an invaluable resource. They publish versions specifically for VARs, Governtment contractors, etc.
A recent issue included [...]
Tags: b2b space·business metrics·business model·invaluable resource·value added resellers
Internet Retailer
June 18th, 2007 · No Comments · Business Models, Consumer Products, Free Resources, Publication, Resources for New Business
Internet Retailer regularly finds stories and information that impact our clients in B2C retailing.
The site is a bit thin on free data, but they do offer a relatively inexpensive guide to technology providers ($49) and some interesting profiles of top on-line or multi-channel retailers.
More about Internet Retailer…
Tags: inexpensive guide·internet retailer·profiles·technology providers